THE Tourism Authority of Thailand (TAT) has proposed a “one night, one dollar” promotion, which would see the Thai Government subsidise the cost of a guests first night, for all hotel stays up to around $100, give or take. A decision on the bold new campaign is expected this month, to help stimulate forward bookings.
Thailand has proved increasingly popular with the Irish in recent years, its people renowned for their hospitality and friendliness.
TAT estimates this would bring 70,000 rooms a night into the equation, with up to a million room bookings made via the promotion in July, where tourism reopens to this fully vaccinated.
It’s expected that if the plan garners support and becomes reality, a similar playbook could be opened for Chiang Mai, Krabi and other areas which will see quarantine free travel return in October.
Thailand doesn’t want tourism back, it needs it. Many Thai islands, known for their fabled beauty and natural wonder, are now sad reminders of a world largely without travel. Boarded up restaurants, graffiti and people clinging on without work are a sad reality.
To counter the sentiment, Thailand recently confirmed its aggressive plan to allow quarantine free travel to Phuket from July 1 for all vaccinated travellers, but, after many delays, and still many questions as to “how”, the bookings haven’t stacked up.
Now, in an increased effort to drum up interest to this remote Southeast Asian wonder, the Tourism Authority of Thailand (TAT) is exploring a “one night, one dollar” campaign to lure visitors back in.
The Thai tourism authorities are desperate to get people booking Phuket for its July 1 reopening date, and history would say good deals are a great place to start.
Thailand considers hotel first night for $1!
