Celebrate Christmas at Smithwick’s Experience – Festive Tours, Premium Experiences & Unique Gifts Await


Ignacio Peregrina, Manager Smithwick's Experience

Smithwick’s Experience Kilkenny is the perfect festive destination this Christmas and New Year. The award-winning visitor experience is open throughout the holiday season, closed only on Christmas Eve, Christmas Day and St Stephen’s Day.

Last minute shoppers looking for unique gift options such as personalised, engraved Smithwick’s pint glasses and other branded merchandise will revel in the extensive selection on offer in the retail shop. It’s brimming with tasteful stocking fillers, branded clothing, quality Smithwick’s memorabilia and unique gifts for beer enthusiasts.

Extra tours with local, experienced guides have also been added to meet anticipated demand in the run-up to Christmas among revellers who want a truly unforgettable festive experience before or after their Christmas party, friendly gathering or work get-together.

Demand is also expected to peak in the immediate aftermath of Christmas Day and New Years Day as adult groups, families and gatherings eager to shake off the cobwebs, stretch their legs and enjoy an experience to remember. Now is the perfect time to book tours, enjoy the festive cheer and gravitate towards the beautifully decorated, top visitor attraction in the enchanting city centre.

Visitors can choose from standard or premium tours, both of which include a brewery tour, exploring the brewing process, the flavours and what makes Smithwick’s so special, so popular all over the world. They also learn about the ingredients that go into our brew.

The slightly longer Masters of Ale Premium Tour is the perfect experience or gift for those seeking an elevated experience. Pre-booking is strongly advised to avoid disappointment. Visitors are invited to take their time afterwards, extend their stay, ramble around the gift shop and unwind in the cosy, enclosed and heated Barrel Yard or the history-steeped Smithwick’s Bar.

Ignacio Peregrina, Smithwick’s Experience Kilkenny Manager, said it’s been a magical Christmas so far and they’re looking forward to rolling out the red carpet for all. “Christmas is a very special time at Smithwick’s Experience Kilkenny. It’s our favourite time of year as we take time to celebrate with visitors from across Ireland and all over the world

“We’re open every day, bar December 24, 25 and 26, to meet growing demand for tours in the heart of medieval Kilkenny. We’ve increased the frequency of tours during Christmas and New Year to facilitate everyone from corporate groups to friendly gatherings.

“Post Christmas and early in the new year is also a boom time for tours as those suffering from cabin fever flock to us to experience something very different and memorable with relatives and friends.

“Intending visitors should check our website for exact tour times and book in advance to secure their spot. The entire team here has really invested in Christmas and our historic venue is tastefully decorated for Christmas and the holiday season, creating a warm and inviting experience that will really enhance the festive cheer.”

Smithwick’s Experience Kilkenny immortalises the Smithwick family story and tradition behind Ireland’s oldest ale in an authentic, immersive, hands-on tour delivered with passion and pride by local guides. The state-of-the-art audio visual features throughout help preserve that legacy for many generations still to come, making it an experience like no other to be grasped and enjoyed this Christmas and New Year.

For tour bookings and more information on, please log on to  https://www.smithwicksexperience.com/

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